Mental Wellness: the importance of your mind’s well-being
Mental wellness is no longer an abstract concept or a subject for textbooks only. This sector is currently growing globally and exponentially: its market reached a worth of 232.6 billion dollars in 2023 and, according to the estimate of the Global Wellness Institute, it will continue to grow to nearly 414 billion dollars by 2028. This trend is supported by an increasing collective awareness: taking care of one’s mental health has become essential in a world that is ever more complicated and stressful.
The largest and more dynamic area of mental wellness is the one dedicated to senses, spaces and sleep, amounting to 40% of the market. The environment where we live and the stimuli that we receive every day play a key role in influencing our mood and inner balance. This is the basis that leads to the development of solutions that combine sensory design, technology and tradition: from aromatherapy to colour therapy, to devices to monitor sleep quality, havens dedicated to relaxation – like the nap cafés, and sleep retreats. The goal? Offering a multi-sensory experience that favours rest and reduces stress.
More and more consumers rely on natural supplements and functional foods, meant to support memory, improve focus and promote relaxation. With an average annual growth of 13.5% between 2019 and 2023, this segment encompasses it all: from supplements containing medicinal herbs and mushrooms, to the various brain-boosting drinks. The self-improvement sector, too, has surged after the struggles of 2020. Today, events, retreats and coaching programs that help people to strengthen resilience, pursue new abilities and create authentic connections are increasing. A world where digital meets reality, between apps for personal growth and engaging workshops.
Over the last few years, even Mindfulness and meditation have changed from niche practices to widespread and accessible tools to meet a universal need – that is, rediscovering the contact with yourself in a frantic and overly stimulating world. The sector connected to these practices, even though it is the smallest among the ones that make up the mental wellness market (6.5 billion dollars in 2023), is constantly growing and has become ever more popular since the pandemic. Mindfulness is literally a synonym of consciousness, and it is a practice rooted in Eastern contemplative traditions. However, today it is proposed in new and different shapes: from courses of guided meditation to digital programs, from smart-phone apps to immersive retreats in nature.
In the wake of these new needs in terms of mental and psycho-physical well-being, we at Starpool have developed our Longevity Spa: an innovative format designed to offer personalised programs impacting on stress, sleep quality, performance and longevity. We combined advanced technologies and targeted programs to help people to pro-actively take care of their health in spaces dedicated to prevention and global well-being. The different configurations of Longevity Spa allow facilities to choose the most suitable solution to their resources and goals, thus creating an environment that promotes complete and lasting well-being.