Sport and hospitality: the new frontier of wellness on the go
Nowadays, more and more people choose to train also on holiday. It is not only about maintaining physical shape, but also to enjoy experience that combine exercise, performance and wellness. The concept of a fitness room as an ancillary service is surpassed: modern guests look for professional solutions, inspired from the world of elite athletes, where to train, recover and evolve, that become integral part of the stay.
The world of hospitality is responding with ever more sophisticated solutions. There are more and more hotel concepts that revolve around top-performance fitness, combining advanced technologies, personal trainers, recovery programs and even tools to improve focus and mental performance. At the same time, disciplines such as padel and pickleball – enhancing the sport offer of resorts with a fun and engaging group experience – are growing increasingly popular. This social dimension of sport fulfils the desire of connection, game and shared well-being, even on holiday.
In this context, the Middle East currently stands out as one of the most lively areas of sport tourism. With major international sport events, ranging from soccer to tennis, and a growing travel flow, the interest towards facilities that combine sports, wellness and hospitality is bound to grow. The goal is not only to accommodate spectators, but to engage them: have them participate and offer them the change to practice sports, recover energy and enjoy an authentic wellness experience.
We at Starpool believe deeply in this evolution. For years, we have developed solutions designed to support performance, regeneration and recovery for those who experience sport with passion and consistency. Integrated in specific programs, our technologies are ideal to meet the needs of a modern kind of hospitality, striving to stand out by offering more than a mere gym: areas dedicated to health, well-being and longevity, where every guest can enjoy a complete experience of sport and recovery.
Discover Recovery Station by Starpool.