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Prime Fitness & Beauty is an aware, ethical, holistic, modern vision of total well-being. It is an innovative way to conceive wellness. It sets aside the gym concept and enhances, gives importance to “the guest” by offering components, activities, and technologies that are all part of a conscious choice whose objective is to interact with the person.
The areas devoted to care and Prime wellness envisage a specific program composed of Fitness, Training, Swimming, Beauty and Thermarium. Here, every architectural detail has been examined and is the product of the conviction that our surroundings contribute to our mood. For this very reason, the spaces are rationally planned in order to assure serenity, amusement and well-being, and to inspire the guests to a gradual improvement of their personal lifestyle. The aim is to restore the balance between one’s body, mind and spirit through rituals such as Postural Training technique or other similar formulas. This avoids having a view solely focused on muscle mass, but rather on physical well-being, obtained from one’s strength, balance and mainly, harmony.

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