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The growth of wellness

Wellness is a vital sector for the world economy. Growing steadily since 2015, it is one of the leading sectors of international development. Just think that, from 2015 to 2017, wellness tourism increased at a rate of 6.5% – almost twice as much as the increase of general tourism. And not only that: in 2017, wellness trips amounted to 17% of total tourism expenditure, and spa locations grew from 121.595 in 2015 to 149.000 in 2017. (Global Wellness Summit, 2018).

These data confirm that, now more than ever, wellness areas play a critical role in people’s health. But what are the trends that characterize this growth? Let’s look at some of them.


Floatation is a technique of body and mind regeneration that originated in the USA and is now becoming more and more popular all over the world. Why? Because its benefits concern multiple aspects of our daily life: from the treatment of insomnia and chronic pains, as well as cognitive enhancement, to athletic recovery, for those who train frequently or who are recovering from an injury.

During floatation, specific brain areas are activated, triggering a physiological response to stress resulting in a lasting improvement in mental performance. At the same time, the lack of contact points has a beneficial effect on the muscle system, circulation and joints.

How does it work? You must dive in a tub, filled with water containing a hypersaturated solution of magnesium sulphate, which will allow your body to float on the surface without any effort. Darkness and silence are usually recreated in order to eliminate any external stimulus. After about 30 minutes, both body and mind start to perceive the first benefits and a sensation of profound relaxation.

Scientific research on floatation is rich. The “Libr Float Clinic & Research Center” is carrying out a scientific study on floatation as treatment and prevention for anxiety and depression, resulting in a reduction in the usage of drugs.

In addition to the traditional floatation tubs, an innovative system of dry floatation is used in this study. In this case, thanks to a membrane that separates the body from the water, it’s possible to enjoy the same benefits of traditional floatation without having to undress or get wet. In this way, patients who refuse contact with water can participate in this study too, and also treat their stress-related condition through the therapeutic effect of floatation.

Floatation has multiple purposes of application, and the dry floatation system especially, thanks to its adaptability, effectiveness and simple installation in any available space. Let’s think of a hotel spa, where guests can enjoy a floatation session; or of a sports center, where athletes need time for muscle recovery. And not only that: in airports, it helps to balance the sleep-wake balance and recover from jet-lag, and at the workplace and in companies, it can help focus on the goals to achieve.

In short, the benefits of floatation are reaching new segments thanks to its accessibility and easy usage, but especially thanks to people’s increasing awareness about effective solutions to live well and regenerate body and mind.

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